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Website redesign

A redesign for a site that stopped bringing you work.

A site does not fail all at once. It gets slower, the phone layout drifts, the services change and the pages do not, and one quiet quarter you notice the enquiries are coming from somewhere else. This is a rebuild that fixes the reasons — and moves everything the old site had earned across to the new one.

Start a project

First: is a redesign what you actually need?

Two of these three answers are cheaper than a rebuild, and one of them is free. Find yours before anybody quotes you.

Rebuild the site

The structure itself is wrong, and no amount of editing inside it will help.

  • Everything you sell is described on one page
  • It reads badly or breaks on a phone
  • It is slow enough that you notice it yourself
  • It says things about the business that are no longer true
  • It was built in a tool you cannot get into any more
  • You avoid sending the link to people

Rebuild one page instead

The site works. One page is doing a job it was never built for.

  • Traffic arrives and stops on a single page
  • You are running ads to a page that was not made for them
  • One new service has outgrown the paragraph it lives in
  • Only the enquiry form is the problem

The site is not the problem

Rebuilding it will cost money and change nothing. Worth saying out loud before you spend.

  • Almost nobody is arriving in the first place
  • Enquiries arrive and go unanswered for days
  • The offer is priced or described wrong, not shown wrong
  • The business is turning down the work it already gets

What stays, and what gets rebuilt

A redesign that throws out everything is not a redesign, it is a new business with your name on it. Some of what you have is worth more than a new layout.

Kept

Your domain
The address stays. Changing it throws away every link and every ranking attached to it, and there is almost never a reason good enough.
The pages that already earn traffic
Before anything is drawn, we look at which pages people actually arrive on. Those pages are rebuilt, not deleted.
The words that customers respond to
If a paragraph explains the work better than anything a designer could write, it survives the redesign.
Reviews, credentials and real photography
Anything that proves the business is real gets carried across and given a better place to stand.

Rebuilt

The structure
One page per thing you sell, arranged the way customers ask for it rather than the way the business is organised internally.
The phone layout
Designed at phone width first, because that is where most of the traffic already is — and where most old sites quietly fall apart.
Speed
Clean code, images sized properly, nothing loading that nobody looks at. A page that appears immediately is the cheapest credibility there is.
The path to an enquiry
A form that asks the right questions, arrives by email and Telegram or WhatsApp within seconds, and is tested with you watching before launch.

Moving the site without losing its search traffic

This is the part that decides whether a redesign is an investment or an expensive reset. It is eight steps of unglamorous work, and it is the reason a rebuilt site can be live on Monday without the phone going quiet on Tuesday.

  1. Every existing address is listed first

    The old site is crawled and each page written down with the traffic it receives. You cannot preserve what nobody wrote down, and this is the step that is usually skipped.

  2. Old addresses are mapped to new ones

    Page by page, in a document you can read, before the new site is built. Anything with no obvious successor is decided deliberately rather than left to disappear.

  3. Permanent redirects, not a soft landing page

    Each old address returns a 301 to its replacement, so both search engines and anybody with an old link land on the right page instead of a home page or a 404.

  4. Titles and descriptions that work are kept

    Where a page already ranks, its title and description are treated as an asset. New wording is written where it is a gain, not everywhere by default.

  5. A sitemap and a clean robots file on day one

    Submitted at launch so the new structure is found in days rather than whenever a crawler happens by.

  6. Analytics continuity

    The new site reports into the same property, so the graph does not restart at zero and you can actually tell whether the rebuild worked.

  7. Checked on staging before the switch

    Links, forms, redirects and phone layout tested on a private address. The public site changes once, at a time you choose.

  8. Watched for the first weeks

    Errors, missing pages and traffic are checked after launch, while the search engines are still re-reading the site.

Two sites that were rebuilt

Both had a site before this one, and both addresses are named below so you can look at what they replaced.

The rebuilt SPB Brokers website

Corporate website

SPB Brokers

The previous site was text only: no service structure, no brand, and an address nobody could remember.

Previously at 5088.ru

Read the case study

What a rebuild costs

The migration work — the URL map, the redirects, the sitemap — is included in the package, not billed separately.

Focus
One page that does one job properly.
$750–1,2005–8 business days
Growth
A full site for an established business that needs to be believed.
$1,500–2,5002–4 weeks
System
When the site has to do work, not just describe it.
$2,500–5,000+4–6+ weeks

50% before work begins, 25% once the design is approved, 25% before launch.

Small edits from $85/hour, new pages from $250, integrations from $400.

Questions before a rebuild

Will a redesign lose my Google rankings?
It can, and that is usually the result of a rebuild done without a URL map: pages quietly change address, nothing redirects, and the rankings attached to the old addresses have nowhere to go. Handled properly — every old address mapped and 301-redirected, existing titles kept where they earn traffic, sitemap submitted at launch — the rankings move across with the pages.
Do I have to change my domain or my host?
The domain stays: it is the one asset you should never throw away. Hosting usually does change, because the new site is built as clean code and deployed to modern hosting where it loads faster — and the domain is simply pointed at it. It stays registered in your name throughout.
My site is on Wix, Squarespace, WordPress or Tilda. Can you work with that?
Yes. The content, pages and structure are taken from the existing site and rebuilt in code — Spring Village was a page-builder site before this. The old site stays live and untouched until the new one is ready to switch over.
How much does a redesign cost?
A rebuild of an established site is usually the Growth package, $1,500–2,500. A single high-value page is Focus, $750–1,200. If the new site has to take bookings, payments or logins, that is System, $2,500–5,000+. The quote is fixed in writing before work starts.
How long does it take?
Growth rebuilds run 2–4 weeks, System builds 4–6+ weeks. Migration work — the URL map and the redirects — is part of that, not an extra phase afterwards.
Can I keep some of my existing content?
Yes, and you usually should. Anything that already explains the work well is kept and rewritten only where rewriting is an improvement. Nothing is deleted because it is old.
What happens to the old site while you build?
It stays live and takes enquiries as normal. The new site is built and reviewed on a private address, and the switch happens once, on a date you pick.
What if something is wrong after launch?
Technical corrections are covered for 30 to 60 days depending on the package, and redirects and errors are checked in the first weeks while search engines re-read the site. Beyond that, small edits from $85/hour, new pages from $250, integrations from $400.

Send me the site you want to replace.

You get three specific things worth changing, in writing, within one business day — including an honest answer about whether a full rebuild is worth it.