Websites for trade businesses
Contractor website design built to bring in booked jobs.
Most trade websites were built once, by somebody’s cousin or a template, and never touched again. This is what we build instead: a site that says what you do, shows the work you have finished, and puts the enquiry in your hand before the customer calls the next company on the list.
- Roofing
- HVAC
- Remodelling
- Plumbing
- Electrical
- Landscaping
- Concrete and masonry
- Pool and outdoor build
Where a trade website loses the job
None of these are design problems, which is why a new coat of paint on the same site changes nothing.
The phone number is not a phone number
It is typed into the page as text, so on a phone it does nothing when you tap it. The customer has to copy it, leave the site and paste it — and most of them simply go back to the search results instead.
Every service lives on one page
Roofing, siding and gutters sit in one paragraph under the heading “Services”. Nobody searching for a gutter replacement finds it, and nobody who lands on it can tell in five seconds whether you do their job.
There is no proof of any work
The site describes the work but never shows it. A gallery of jobs you actually finished — the messy before, the finished after — answers the only question the customer really has, and no amount of copy answers it instead.
The form goes somewhere nobody reads
Enquiries land in a mailbox on the hosting account that was set up in 2019 and has never been opened. A form that does not reach you is worse than no form: the customer thinks they have contacted you and waits.
The site says things that are no longer true
Old prices, a service area you have outgrown, a crew that has doubled. When a site is a year out of date the customer assumes the business is run the same way.
What we build for a contractor
A page for each service you sell
Written the way people search for it, not the way it appears on an invoice. Each page can rank on its own and can be sent to a customer on its own.
A service-area page for the places you actually cover
Named towns and counties, taken from your own coverage — not a list of every place within a hundred miles.
A gallery of finished jobs
Your own photographs, laid out so they still read on a phone. If the pictures you have are phone snaps in a folder, that is usually enough to work with.
Tap-to-call everywhere it matters
In the header, at the end of every service page, and pinned to the bottom of the screen on mobile so it is never more than one tap away.
A quote form that asks what you need to quote
Job type, address or area, rough timing, and a photo upload where it helps. Enough to price the job, short enough that people finish it.
Enquiries delivered where you will see them
By email and to Telegram or WhatsApp within seconds of the form being sent, so an evening enquiry does not sit until Monday.
Somewhere to put the reviews you already have
Linked to your Google Business Profile and laid out on the site. We do not write reviews and we do not invent them; we build the place they go.
Analytics that tell you which service brings the calls
Not a dashboard you have to learn — the two or three numbers that decide where the next page or the next ad should go.
How the build runs
A look at what you have now
Free, before anything is agreed. Send the current address, or tell me there is nothing yet. You get three specific things worth changing, in writing, within one business day.
Structure and words
We agree which services get their own page, what each one has to say, and which questions the page has to answer before a customer will call. This is where the work is won or lost, and it happens before any design.
Design on the real content
Laid out with your services, your photographs and your service area in place — not on a template filled with somebody else’s. You see the home page and one service page first, and we settle the look there.
Build and check on a phone
Written as clean code, checked on a real phone, and tested with a slow connection in the middle of a job site — which is where a good part of your traffic will be.
Launch and handover
Domain, analytics, forms tested end to end with you watching them arrive, and the code handed to your own account. Then a warranty period for technical corrections.
Work you can check
No contractor build has been published yet, and inventing one would be the fastest way to lose the trust this page is asking for. These are the two projects that can be shown end to end. The parts that decide a trades site — a structure built per audience, enquiries routed to a phone in seconds, a layout that holds up on mobile — are the same in both.
What it costs, and how long it takes
Most trade companies land in the middle package. The quote is fixed in writing before anything begins, and the range below is the range you will be quoted inside.
Focus
$750–1,200
5–8 business days
One page that does one job properly.
Growth
Most contractors$1,500–2,500
2–4 weeks
A full site for an established business that needs to be believed.
System
$2,500–5,000+
4–6+ weeks
When the site has to do work, not just describe it.
50% before work begins, 25% once the design is approved, 25% before launch.
Small edits from $85/hour, new pages from $250, integrations from $400.
Questions contractors ask
- How much does a contractor website cost?
- Most trade companies need the Growth package, $1,500–2,500: up to five core pages, a page per service, a quote form and the credibility sections. A single service or a promotion fits Focus, $750–1,200. If you need online booking, payment or a customer login, that is System, $2,500–5,000+. You get a fixed quote in writing before any work starts.
- How long before it is live?
- Growth builds take 2–4 weeks from the day content is agreed. A single page is 5–8 business days. The part that usually decides the date is not the build — it is how quickly the photographs and service details come back.
- I do not have good photos of my work. Is that a problem?
- Phone photographs of finished jobs are usually enough, and a handful of honest ones beat a gallery of stock images every time. What we will not do is fill the site with bought pictures of somebody else’s work — customers recognise them, and it costs you exactly the trust the site was built to earn.
- Can you set up the site so enquiries reach my phone?
- Yes. Forms are delivered by email and to Telegram or WhatsApp at the same time, within seconds. You will watch the first test enquiry arrive before launch.
- Do I own the website afterwards?
- Yes. The code is handed to your own repository after the final payment and the domain is registered in your name. Nothing is rented back to you.
- Can you change things after launch?
- Yes, and most companies do. Changes are billed as they come, or a care plan covers a set amount each month. Small edits from $85/hour, new pages from $250, integrations from $400.
- What if my competitors all have the same template site?
- That is the opportunity, not the obstacle. When four companies in a trade run the same template, the one with real photographs of its own work, a page for every service and a form that answers in minutes is the one that gets called.
Send me the site you have now.
Three things worth changing, in writing, within one business day. No call, no obligation. If there is no site yet, say so and I will tell you what the first version needs.